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Ail said:

GTA4 is the Titanic of gaming.
100 million spent is nothing compared to how much they will make on the game...

And shams, 100 millions invested to make 250 millions profit is as good as it gets in any kind of industry...

As for the risk, it's GTA 4, a proven successfull franchise being developed by the same people that did the next installment.

The risks are a lot lower than they would be in creating new IP...

 

 


Actually, that return on investment (ROI) isn't all that great. That would only be a 250% ROI. Good but not great.

There are many games that produce better ROIs. Tetris is probably the king of ROI. Most of the better selling Wii games probably have better ROI.