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Well, as research indicated, they could fail for like 5 gens in a row before they would lose all their money. That being said, I suspect Nintendo is the type of company that will just keep swinging for massive innovations that no on suspects (like the Wii) and succeed so much so in one of those gens that it offsets the 2 gens of failure for every 1 gen of success.

I voted 3rd party but I change my mind.