Consumers really don't understand choice as much as anybody might think. They tend to gravitate towards the latest/most well advertised product. Only a small subset of consumers could be considered well informed. People are only okay with choice, and even then, that choice has to come with someone basically telling them what's best to get. Having a small circle that seems to at least represent the potentially well informed consumer subset does not mean everybody who wanders into Walmart looking to buy a piece of tech knows what's available, knows what they want, and won't be overwhelmed with choices if there's too much and it's too confusing.
Buying an iPhone? People just look for the latest number. Buying an Android phone? You just go to a phone stand, the person tells you "the Galaxy series is popular", and you end up getting a Galaxy S6. Now imagine that NX line. Everything will likely be named similarly because Nintendo can't seem to name a console anymore to save their lives. Let's return to the Wii/Wii U example of persistent consumer confusion. Now multiply that by seven. Suddenly people are gravitating towards the competition because the competition is clear cut. Even when people can understand options, they don't always like them. You may think consumers want choice, but what they really desire is someone giving them an obvious answer, that x product is assuredly better than y product.
