Microsoft's Exclusive Marketing Rights Strategy is Flawed.

[Rafie]

Well Microsoft did great with CoD all of these years. I guess Activision wanted more money from Microsoft so Xbox can continue to get the DLC first due to PS being the market leader. Xbox probably didn't want to pay (not that they couldn't), so PS took over.

I thought MS did a great job with how they marketed for the 360. The policies was just jacked up. For Xbox One, I think Phil is spending so much time trying to ushering new policies and making great deals for Xbox that some things slip thru the cracks. Phil seems like a really good guy. It's difficult to dislike the man....even if you're a fan of the rivals.