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It just comes down to tastes for the most part I suspect. If I am a huge Gears or Halo fan then those titles that feature prominently in MS's show are going to have a huge impact. Since I am not they mean very little. I did still, however, think Microsoft put on a really good show. I just thought Sony's was much stronger for me personally. I can see the argument that some feel Microsoft had the better outing. Again, if you are a fan of their properties it is going to hold a lot more weight.