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http://www.polygon.com/2015/6/18/8802789/reggie-fils-aime-iwata-didnt-apologize-for-nintendos-e3-we-make-great

"It was not an apology. It was not a statement about the content we're showing, essentially it was an 'I hear you' message."

"The correct translation of his message was: 'Thank you for your feedback. We hear you and we are committed to continuing to meet your expectations.'"


And to his take on the complaints...

"Splatoon is a game that people are loving right now, but if you rewind to E3 last year,Splatoon was being viewed as, 'Yes, it's innovative and it's different, but the controls are a little hard and I don't understand the mechanic of turning into a squid and going through the ink.' There were all of these complaints. But now you look at the finished product and the satisfaction is huge."