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There are two options:

1. Announce Pokémon X/Y's successor in a separately held Direct within the next few months. Although it would be a fairly late announcement.
2. Have an early 2016 Direct like they did with X/Y in 2013 to announce X/Y successor's release in '16 Holiday season.

I'm going with #2 because I have a feeling X/Y's successor is going to be like B2/W2 in the sense that it releases after a new console has already been unleashed. The next generation will be on NX, if it's a handheld.