Splatoon Shatters Expectations (YES, Finally!)

[Samus Aran]

the_dengle said:

ryuzaki57 said:

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

They also sold over 100,000 amiibo. These commercials are more than just simple advertisements for a single product, they are an investment in a brand. The series will benefit in the long run from the strong push it's getting right off the bat, that means more sales for future titles and for merchandise.

They sold over 100k three pack amiibo, so they sold over 300k amiibo with just the collection pack. The game also has very good digital sales.

And yes, the ad campaign is an investment for the future, obviously.