Splatoon Shatters Expectations (YES, Finally!)

[the_dengle]

ryuzaki57 said:

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

They also sold over 100,000 amiibo. These commercials are more than just simple advertisements for a single product, they are an investment in a brand. The series will benefit in the long run from the strong push it's getting right off the bat, that means more sales for future titles and for merchandise.