Splatoon Shatters Expectations (YES, Finally!)

[Skullwaker]

ryuzaki57 said:

Splatoon TV campaign in Japan was gigantic, hence the good sales.

But because of that, the game is far from profitable atm : the TV ads cost nearly 1b yens while they sold for 300m so far (see link). So unless it has very good legs it will fail.

http://blog.esuteru.com/archives/8202894.html

Besides, it's not like it moved a lot of systems either.

What constitutes as moving a lot of systems for home consoles anymore? It moved over 10k week 1, which isn't bad for a new unproven IP. And looking at sites like Amazon as well as other Japanese retailers, it's still selling out so it looks like it will have a good second week and it can pick up even more throughout the summer as in-game events and updates are added.

If you're trying to deny that this game destroyed people's expectations, then you're failing.