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Chris Hu said:
Runa216 said:
Lawlight said:


I know you're posting in jest but just google it - 2.5 times is what is needed on average.


What?  No, I used to be a part of a group of industry insiders. I heard dozens of people saying the average was 1.81.  For movies like Avengers, 2.5 is a good bet, indies only need to make like 1.5, but the average was 1.81. I just assume that's what all need, since it's easier than factoring in a 300 million dollar marketing budget.  

I don't think any movie has come close to having a 300 million dollar marketing budget as a matter of fact a lot of big budget movies get free marketing and advertising by having cross promotion deals with products that are featured in that movie. 


The Amazing Spider-Man 2 had a marketing budget of $180M-$190M. Not sure where you got the idea that big budget movies don't have to pay for marketing.