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Everyone always talks about marketing when it comes to Wii U failure. Marketing is next to meaningless. The Wii was a homerun success and all it had was a couple ads with some Asian dudes saying they'd like to play.

The difference is that Wii was a desirable product. The lineups around the room at e3 2006 had nothing to do with Mountain Dew ads. Everyone wanted Wii because it was cool and awesome. That's all the Nintendo 10 needs to be.