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Retail chains would probably love to only have one (or maybe two) consoles that they could concentrate their limited shelf-space on. So far Wii U has, despite its total failure in sales and marketing, defended its right to exist as a choice in most chains. This way they still will exist in the minds of the consumers (even if they do not buy Wii U). This will be good for the next generation: to have the sales channels, the brand recognition, the market presence. To loose all of this entirely and build it up again is immensely expensive and time consumeing.
All the people that once enjoyed the Wii and associated this with Nintendo will easier return and buy the next good thing (NX) that comes from Ninendo if they can come trough this generation without loosing their market presence.