MikeB said:
@ bdbdbd So, USA would make 1/3 from total sales by 2012 Not for new movie releases and movie rentals. Putting the 44% of US households figure into perspective:
Currently about 9% of US households own a high definition player (Blu-Ray or HD DVD). The recently released movie Hitman already sold 12.6% of its total unit sales on Blu-ray Disc.
"At the end of the 90s, only 6.7 percent of households owned a DVD player, compared with 88.6 percent owning VCRs." (3 years after introduction on the US market)
To put things even more into perspective:
December 2006: "For the first time, more American households have a DVD player than have a VCR, according to a survey by Nielsen Media Research." (Note that new releases and rentals vastly outperformed their VCR counterparts before this regardless) "81.2 percent of all US households reported owning at least one DVD player compared to 79.2 percent for VCRs"
That's only a few years ago, DVD penetration was (and is) nowhere near 100% of the market a decade later.
Did DVD perform so badly then? Blu-Ray outperforming DVD at this point isn't impressive achievement?
Answer: No, DVD adoption wasn't lacklustre, yes Blu-Ray enjoying faster adoption is impressive:
"DVD has become the fastest growing consumer electronics technology of all time,
growing much faster than CD or VHS did in their first few years.
• DVD-Video was launched in 1997 in the USA and within five years has achieved a
25% penetration." |
I have to apoligize, since i should have been more specific. Now we were talking about apples and oranges.
The question isn't about can BD compete DVD, but can it compete DD.
The penetration itself isn't bad and because of PS3, BD players have been adopted at a good rate. But now the thing is, you did mention prediction, that would mean USA having around 45 million BD players and the rest of the world around 90M.
When we put it into perspective with number of people who have high-speed internet access (by 2012), meaning the number of people having access to DLC, and the amount of money spent around the world, BD adoption seems to be a bit small to compete DD.
