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Soundwave on 28 May 2015
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KBG29 said:
Sony has tunred into an absolute joke in the mobile industry. There is no other company with the resources and brand power they have that could have ever botched things this badly. It seriously takes someone trying purposfully to fail this bad.

They have a huge library of mobile patents they aquired when they bought out the Ericsson. Then there is the massivly successful PlayStation Brand. They have one of the biggest and best digital stores in PlayStation Network. They build the best hardware in the world, and they develop content and software for Music, Movies, Photography, Video Games, and more.

All of that, and what do they have. A wasted attempt at a handheld gaming console in the Vita, and a phone line in Xperia that nobody wants, and that takes zero advantage of the above.

The flat out stubbornness of not creating a PlayStation Phone, and not expanding the PlayStation brand beyond entertainment is going to be the death of the entire company. They let Apple and Google come out of nowhere with android and ios and absolutly blow them away at their own game, and here we are nearly 10 years later, and they still have not responded.

If they do not put out a PlayStation Phone on their own OS in the next 12 months, then they can shut the door oon PlayStation Now, PlayStation Music, PlayStation Video, and PlayStation Vue. Nobody is going to use PlayStation services on Samsung, HTC, Apple, LG, etc., etc, etc, devices. And, building a brand around a competitors OS has already bit them once, so why would they do it again. Xperia is Vaio all over again. They can not expect PlayStation network to live side by side with Google Play and Itunes if they are doing nothing to try and pull people away from those ecosystems. People spend 24 hours a day with Itunes and Google Play. PlayStation Network is limited to free time when people are at home. This is not a winning formula.

No one's ditching the iOS and Android app marketplaces to go get a phone with a custom Sony OS that probably will have little to no app support. That ship sailed a loooooong time ago.