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One of the most interesting things I would highlight is that this generation has so far shown the importance of PR, not games. 90% of the games that we are playing today on Xbox One today were in development well before Phil Spencer even took charge. The problem with Microsoft is they did not talk about the games enough and were trying to capture the media headlines by talking about 'All in one entertainment'... aka ' TV, TV, TV'.

As soon as MS realised this wasn't what their audience wanted to hear, they changed their PR stance and instead highlighted the games that they were already creating. It wasn't that Microsoft were not creating games and/or didn't care about gaming, they did, they invested heavily. PR/marketing was misdirected however.

Same for a lot of the DRM stuff. It wasn't that this DRM was truly evil and anti-consumer, Steam have been using it for years and people love not using discs on PC anymore. It's just MS, coming from a PC background, assumed the console market (one where the concept of disc-less DRM was an alien concept) would adopt this method of 'ownership' without explaining the benefits properly. Instead, their PR promoted 'you can't do this, we are stopping this, you're limited to this'.

In conclusion, so far this generation has highlighted the importance of PR over games/technology (IMO).



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