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Sh1nn said:

63 per cent of physical copies were sold on PlayStation 4, 32 per cent on Xbox One and five per cent on PC. Of course, the lion's share of PC sales will be digital.

EDIT :

W3 PC sales are pretty low, 5% of retail sales and 27K on steam 

I'm pretty sure plenty went to GOG directly to buy the game, bypassing Steam, especially since there was a preorder price slash connected to that version