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Farsala said:
Saw this last year as well.

It seems with the decline in interest for XB in general, that the Swedish market has a decline in interest in gaming.

2009 to 2014 drops are quite interesting.

Sweden -53% -3m
Norway +9% +150k
Denmark -59% -2.2m
Finland -37% -800k

Oddball is Norway actually increasing, though the massive drops in Sweden and Denmark are quite concerning.

Sweden is still the largest market but its marketshare has fallen from 43% to 35%. Norway may have a chance at being top nordic market soon from being the smallest in 2009.


Norway is the country that has managed the best through the financial crisis and the low interest rates have allowed a better individual economy and purchasing power. They have also loosened the strict rules on imports and tolls slightly as of late, which has helped a great deal as well.