I don't think so. In fact, I don't think this format war is meant to be won at all, at least not in terms of defeating the other format. I think both Sony and Toshiba agreed to a format war. Why? Simple. The mass market has never quickly embraced something when it comes to consumer electronics. The mass market has shown themselves to be technophobic, and therefore cautious of anything new. It always takes a few years for anything to catch on. Name anything in electronics, and look up when it was introduced, and then when it actually caught on.
Sony and Toshiba aren't stupid. They know that it's the industry pushing HD, not the mass market. They know that people don't like to throw their olds things away, as long as they still work. They also know that people DO like to take sides.
This format war isn't to sell either format. It's to GET ATTENTION for them. It's simply a game of good cop, bad cop.
You think this is a ridiculous theory? Well then why do we care about which sports team wins, or care about political party affiliation, instead of politicians actually doing their jobs? It's all about taking sides. The mass market may not put a value in a prettier picture, but they do put a value on bragging rights.
Can I prove this? Well if I'm right, then Sony and Toshiba will declare a truce, and offer dual players, once HDTV prices reach true mass market level (as in decent size TVs, that cost around $300).
Just because they don't offer them NOW doesn't mean it's impossible later, even with a future PS3 SKU. The only ones hurt will be early adopters, but they've been pretty gullible*ahem*forgiving before.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs
