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Top two I would say are rushing and mismarketing. The gamepad design plus specs of the system to me scream early version. If the system had sat in the oven for another year, it would likely be more powerful with a more streamlined gamepad at the same price. But the real killer was the marketing. Their early campaigns were not only limited in broadcast but also uninformative, confusing, poorly directed, atrocious in tone, and overall entirely embarrassing. The ad campaigns were so awful I would swear they lowered sales.  I don't care what the console in question is like, give it the Wii U's awful marketing and it will fail.  Consumers aren't psychic, you have to inform and energize them concerning your product.