A better way for marketing?

[mine]

Inklings as drivers - would be great. At least there is the preorder bonus in the US with the Smash characters...

MK 8 battle arenas - would make many people happy. But - I don't think battle arenas are happening at all. Otherwise an announcement of those would be big news for E3...


We must distinguish between marketing for the Nintendo crowd and the "others". At this moment 99% within the Nintendo universe should be aware of Splatoon and what a fantastic game it is. So there is not so big need to address those people other then building the urge to buy.

Its much more difficult with those not owning a Wii U already.

I think we can expect Nintendo bringing up a second wave of advertising in August when the game is - as of we know today - is feature complete.

My personal hope is that Nintendo is going with Splatoon into the eSports area. Of course they have to advance in organizational and technical areas to do so - but it is manageable at not so big costs.


BTW: a reason why they didn't include anything Splatoon into Mario Kart yet is that this would lessen the urge to "have it". You have to buy Splatoon to play as an inkling.

What you described will make sense in a year when Splatoon is an established IP and Nintendo needs ways to remind people that it exists again and again...