so guys i was just thinking about nintendo (and other publishers in general) and the incredible high marketing costs of modern games.
Most actual AAA-Titles does have higher marketing costs then development cost. Thats alot money wasted for the game that dont make the game better in any way.
So what i just thought about on an example.
Nintendo is releasing a new IP (splatoon) next week. And this time they arnt doing that bad on marketing like they are usual^^. But still, i think they could be way more sucsessfull.
My idea:
Instead of paying alot money for real adverstisment like tv spots, wouldnt it be much smarter to just do something like the mario kart 8 dlcs? This game sold more then 5 mio units and have a incredible huge range. So what about just bringing a dlc which adds the inklings as drivers and some splatoon maps for battle mode?
Everybody would profit from this.
- the gamer would get a free dlc for their game (happy). They would get a real game-advantage from the marketing.
- the publisher would have great advertisment, which probl would be even less expensive (happy)
- btw. the dlc doesnt even had to be free. So they could even get money back for marketing.
I really cant find any explanation they didnt add anything splatoon related into the 2nd mario kart dlc. It would just be sooo easy marketing.
thoughts?
