Genius or Madness? The Xbox 1 is the official Console of the Eurovision Song Contest.

[TiagoCosta]

Ka-pi96 said:

Mr.Playstation said:

binary solo said:
I don't get it.

Why does a singing competition need to have an official game console? Is it MS trying to take the karaoke game market away from Singstar? Not sure it's much of a strategy as a way to boost sales in Europe. It will boost profile but to what end I wonder?

When has advertising in an event viewed by 200 million people ever been bad?? It's viewed by everyone from babies to grandmas.

Xbox for casuals confirmed! :o

You are from UK so you don't feel this, but most of Europe say playstation when referring to xbox or any video game system.

I think this a great move to raise awareness of the brand, it needs to start from the old people when giving gifts to the children/grandchildren.