What limits a developer has always been money. Depending on the size of the market, the concept and structure of the game and the demographic which the developer is trying to hit determine more about what is included in the game then then anything else. Next come the team that is making the game. Hard to include other races, sexual orientation, or gender if the team that makes the decision is composed of just white, hetro males.
If the majority of your buying demographic includes white hetro males, then you get white hetro males characters as the focus. Once teams become more diverse with leads that are not white hetro males then you see more diverse characters. When all is said and done, games are made for people who buy them so unless more minorities can effect game sales, not will change.
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