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Torillian said:
"So I've seen quite a few people complain here that amiibo are on-disk dlc locked behind a big paywall." I doubt you've seen anyone contend that the amiibos themselves are on-disk dlc locked behind a paywall, but that the content locked to amiibos is. And on that notion they are by definition correct, regardless of the main reason that people buy amiibos.

You can suggest that the content isn't very meaningful, but it is by definition:
"on-disk"
"dlc"
"behind a paywall"

And if you don't mind that that's fine, but they are what they are.

When people complain that content is locked away behind a $30 paywell and that Nintendo is so evil for doing it then I just have to smile and laugh to myself.

Is it really worth complaining about when most of this stuff was developed in less than a day?

People clearly don't feel cheated as they're buying them for the figurines, not the content.

If it wasn't for amiibo, most of the stuff wouldn't even be in the games. I doubt they would have thought of adding these amiibo costumes in MK8 if it wasn't for amiibo.