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Samus Aran said:

I'll be happy if it sells over one million. That's what I expect. That's a success on the Wii U.


Yeah, 1 million would be great! I think it has the potential for 1 million but I fear it won't reach it, it has a rather challenging task at hand in balancing between customers who enjoy shooter elements and people who are more prone to more "innocent" gameplay.
I've seen some claim that the fact that it is unique is a major selling point, but when it comes to shooters fans; unique concepts are at the very bottom of their list of preferences, if sales charts are anything to go by, that is.
There should be a decent sized core following who will enjoy Splatoon and I think this might be a title that sells more digital copies as well, due to its more online-based nature.