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Most frustrating thing about NoA is consistency. They'll have the launch campaign for Mario Kart 8, which was good. Then the Hyrule Warrior campaign, which imo was even better. Then the good commercials for Bayonetta 2. Then suddenly do a 180 and make those aweful Smash 3DS commercials and those more lukewarm to bad Smash Wii U commercials (although there was at least one I remember that was pretty good). And of course this is the same Nintendo that does the Nintendo Direct, a brilliant marketing strategy. Seriously, it's like they have two marketing team: one made up of good talent and the other made up of unpaid second rate interns.