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MDMAlliance said:

This kind of stuff annoys me a little, since it shows a lack of understanding on how pricing works.  The reason games are $60 at retail isn't because they are counting up what's in the game and determining how much each part is worth.  The pricing of games (and of many other entertainment products) is determined by the volume of sales they expect, plus several other factors, so they can make a profit.  The same will apply to DLC.  DLC will inevitably have an inflated price since DLC sales volume is going to be, by nature, significantly lower than the actual game sales.  This means, in order to make a profit, they would need to give a higher price point to off-set costs while still being affordable.  

Understand now why DLC characters aren't like $0.50 each?


It's not the consumer's job to worry how pricing works. It's their job to recongnize the product's value proposition, and weak with this DLC precisely because of the factors you're debating. It doesn't matter "how hard it is to make" or "how much profit they will make" to the consumer. They've already given the characters value when they put multiple of them in a game with a set overhead value. I don't lack understanding; I lack sympathy.

And the $60 pricing standard has nothing to do with volume of sales. It exists solely because it's the highest chargable price that people are willing to pay upfront for a game.