People who make these assumptions make two mistakes, where one is quite grave. The first is assuming that the One's name hasn't caused any confusion, we don't actually know that for sure but the nature of the average xbox customer makes it rather unlikely. I still think it's a strange choice of name for the third xbox.
The grave assumption would be hinging the Wii U's lack of success on its name; this is not the main problem, nor is marketing, the problem is that it has no appeal and was built from the core to try to cater to two markets but ended up missing both by a wide margin. Better marketing would surely have helped it sell more units but it was never going to be a success due to its design and concept and this is something that neither marketing nor a different name could change.
Underneath the One's name and early scandals of E3 2013 lies a product that people actually want and that has a more focused aim at a distinct portion of the gaming market, that makes a huge difference, removing Kinect as a mandatory pack-in was also a great choice and helps this aim even further (making it mandatory to begin with was a horrible one).
All that said; I feel that Wii 2 would have been a much better name, it's simple, descriptive and to the point and would have made a lot more sense to the kind of customer that has been absent in the 8th gen console market. Like I said though; even with a better name, said customers would still remain absent and the story would be much the same when all is said and done.
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