Well to me it always seems the majority of people here only play games like Fifa, GTA and CoD. Guess what systems they're available on. And Playstation is a really strong brand here.
Especially Fifa is associated with Playstation (more so than xbox), Playstation being a major sponsor for major football competitions like the Champions League. It won't be cheap but it's very effective advertising. Wii U doesn't even get Fifa anymore.
Spending warm summer days indoors
Writing frightening verse
To a buck-toothed girl in Luxembourg
NES, SNES, N64, GC, Wii, WiiU, GB, GBC, GBA, DS, 3DS, Mega Drive, Game Gear, PS1, PS2, PSP, XBOX 360, Atari Lynx