I think the bar is still the 2004 Twilight Princess reveal. Although 2006's reveal of Snake in Smash Bros. plus all the info about Wii comes close.
Since then, I'd say 2014 was probably Nintendo's best E3 - really well-done presentation, lots of promising-looking games including some genuine surprises like Splatoon, the Treehouse set-up. It made the other major presentations look incredibly antiquated by comparison.
The 2011 Zelda stuff was cool, but I wouldn't call it the benchmark for Nintendo at E3. I wouldn't even call it the benchmark for Nintendo at E3 with Zelda specifically.








