Is the Xbox Brand Simply Weaker Than the Playstation Brand?

[Azuren]

Dr.Henry_Killinger said:

Insidb said:

Buying a console for the brand is not the same as that console having the bigger brand.

Here's an example: If I buy a Ferrari for the brand, Ford is still a WAY bigger brand.

I cannot really say that "XB1 would be selling a lot better despite its price." because of brand, since there is no way to know how it would perform if its brand were "different" somehow. However, I can say with certainty that the way Miyamoto uses it, as the number 1 reason for all consumers being described by 1 graph of one survey is ridiculous.

And something like Brand size doesn't apply when the brand is completely irrelevant or more specifically non existant as in the case where the console is not avaliable.

Also your example isn't neccessarily applicable here because comparing brand size is pointless when they aren't even in the same tier or prestige. Ferrari is a luxury brand while ford is a utility brand.

That being said, few brand are equivalent in class, even PS vs XB while they are both console gaming brands, they are of different countries, and PS is definetly Global at this point, or at least international while Xbox is definetly still considered American. Which determines strength more than something as nebulous as scale.

On a side note: I remember being 8 and seeing a made in mexico sticker on my OG Xbox and getting pissed off it wasn't made in America lol.

 

Both brands are sold internationally, and are therefore both global. However, Playstation is globally more popular (and better imo) than Xbox. To make matters worse, PS4 is also more popular in America, the region Xbox typically wins.