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Playstation consoles won every generation except one and xbox hasn't won any generation. So yes, sony's playstation brand is more popular and stronger. I think that MS shouldn't give up or just settle for second place. Competition is good for gaming all around. They can probably beat sony if they just stop using gimmicks to sell their console, nickle & diming gamers on things like cords/controllers (it diminishes value) and lastly, don't try to push those asinine policies on gamers.