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Yeah, PS3/360/PC costs the most, it's also where the most money is made...

But the most money is made on these three fronts.

Assassin's creed is at 6 mil probably closer to 7 or 8 once you add in PC sales, so I'm pretty sure at sixty bucks a pop, it's done well for Ubisoft. And it's triple the price of the Wii for triple the audience/sales.