AlfredoTurkey said:
Back in the day, Sega beat Nintendo in the US because one of the first things (then president and CEO of SOA) Tom Kalinske famously told SOJ was "You’ve got to advertise against Nintendo, you know, make fun of them. Ridicule Nintendo and make kids think that the NES is absolutely the uncoolest machine to own.” Sony saw how Sega took Nintendo down and grealty emulated it with those Crash Bandicoot commercials where Crash was calling out Mario and many other adverts. This is the way you win a war. Not with class, but with tenacity and fire. If Microsoft thinks they're going to beat Sony by publicly jerking off everytime they achieve something good, they're in the wrong business. |
It is not a war.







