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Ruler said:
soulfly666 said:
Wait, so why is it $1200 ?


and why is an iphone 700€?

Maybe because if both were $79, it wouldn't scream value to its target demographic. I agree that it's extremely steep for only a MP3 player, but it does well what it was designed for. For an age where devices are cluttered with a bunch of apps, maybe the target audience will appreciate a dedicated device.