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FloatingWaffles said:

Why not make it like Mario Kart 8 then where you can at least voice chat with people on your friends list. 

Because in Mario Kart there isn't any significant info you can provide other players with. And why would you do such a thing? Everybody else are your rivals.

However in a team game like Splatoon if you're playing with random people on your team against a team of friends you'd be at a disadvantageous situation if friend voice chat was allowed.