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What they should do is start the nexgen as quickly as possible... while they have the upper hand... let's say... 2011... the PS3 theoretically still has 5 years to live... maybe a Xbox720... will be in development and to be launch in 2013 or something like that.... and that is the point where the Wii2 or wathever name you like is launch... same controllers... maybe a improve interface... full backward compatibility to GC a Wii... 100GB harddrive... ( they would cost 5 bucks by then )... 1080p... The winning media format drive... Dolby blah blah... and all the hi-tech thingys the PS3 has today... but at the price of a bubblegum... by doing this... the are changing the life cycle of the gens... the ultra powerful and hi-tech consoles will have life spans of 7 to 10 years... with expensive hardware... so picture these...

2005 - 2015 (PS3 and Xbox360 lifespan)
2011 ( New Nintendo Console that matches the Ps3 hardware or even exceed it by a little amount at a very consumer friendly price... lets say 250 bucks... )
2015 - 202X (PS4 and Xbox720 lifespan)
2018 / 2019 ( New Nintendo Console matching the other console's hardware)

By doing this you always maintain a low price and for a period of time you have the hype of being the new console with blah blah... without having a current gen competitor...