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They can't. It's over.

It's actually a minor miracle that Nintendo manages to still sell 3DS at a half way decent rate.

No 15-35 year old teen/adult is willing to carry around a seperate gaming handheld unless (sorry to say it) they're a gaming nerd and that's a very small demographic.

The kids dedicated portable market (age 6-14) is basically all Nintendo. 

Dudebros ain't touching a handheld, if they're playing Calladooty it's at home on their 50 inch TV, if they want to play on the go, 10 minutes of Clash of Clans scratches that itch. 

So Sony really has nothing to work with in the West.