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As someone who's been following this market for a long time, I'm continually impressed by Nintendo's ability to make huge profits (even when they they have the lowest install base like with the Cube). I found this article that describes Nintendo's bussiness model. It really explains where Nintendo is coming from and where they will be going with the wii. (It was written prior to the Wii's launch but it's the best I've ever read regarding Nintendo. It's a long read, too long to post, but well worth it if you take the time. ) I was hoping some of the member's here would be interested in reading and then discussing it. Let me know what you guys think. http://lostgarden.com/2005/09/nintendos-genre-innovation-strategy.html