Ian on 23 April 2008
| Dodece said: @Erik Aston Yes those phrases have meaning. What rock have you spent the last decade living under? Nintendo got lambasted in the previous two generations for neglecting the mature audience. This generation Nintendo still hasn't stepped forward to address that problem. They really need to address it otherwise its going to come back and haunt them. The market changes over time that is what has given Nintendo a chance to reassert themselves. Nintendo hasn't changed over the last ten years. The market changed and it is likely that it will change again like a swinging pendulum. That isn't so much good strategy as it is dumb luck. They are still marketing the exact same gaming experience they were marketing ten years ago. Nintendo is like the third world country that has one marketable resource. When that resource is in demand they do well. When that resource is not in demand they do poorly, and that is why most third world countries remain third world countries. They have no control over their position, and when their product is in demand the forget the cardinal rule of economics diversify. That is what Nintendo should be doing right now. Diversifying their offerings. Generating franchises that appeal to the mature audience. That way when tastes eventually do change as they will they will not repeat the previous two console generations again. They will not end up marketing a library that doesn't match the publics tastes. Your probably not going to understand this, and in six years if Nintendo did not diversify their first party offerings you will talk about how Nintendo lost touch with the consumer. When the reality would be that Nintendo never bothered to diversify so it would be harder for them to completely fall out of favor. |
I agree with what you are saying here to a point but think you miss understand Nintendo's real business model. Here is a link to an article that really nails it. http://lostgarden.com/2005/09/nintendos-genre-innovation-strategy.html Point is that Nintendo has no real motivation to cater to the hardcore gamer and never will. Why bother when they can make money by leveraging their franchise names and innovation. They will milk the wiimote functionality and then move on to the next thing and hand over the motion control type game play to their competitors . They need more Hardcore games like Disneyland needs to have more horror rides. All the statements to the contrary are just marketing BS and part of the reason, as a gamer, I hope Nintendo doesn't end up as the market leader. edit, having a hard time getting the link to work, anyone know how to fix these things. edit- fixed link
