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The fact of the matter is Nintendo is behind the times. Their official program is ridiculous taking a 40% cut from the content creator on top of what Youtube takes. Why would anyone who looks at this as a form of employment spend their time making Nintendo videos when they can do something else and make far more?

Youtubers edit, create skits, do reviews. Nintendo already has free advertising from exposure of the Youtubers audience which should in theory negate the need to request revenue. People don't watch AJ for Nintendo but they benefit when he creates videos about their games. It's honestly a simple concept that seems to be lost on defenders and Nintendo themselves. When you're in last place and can benefit from exposure it almost seems like a no-brainer but suits in Japan are dumb apparently.