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ihatefatkatz said:

You are failing to distinguish between being a consumer and something you enjoy.

Yes, you buy a Nintendo product therefore you are a consumer. 

but

Your enjoyment of let's play is your individual choice.

You need to realize that watching Let's play is your personal preference and not part of the consumer self

If a company does something that has a negative affect on a consumer it's causing a consumer a problem. Simple as that in my mind.