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Am I the only one who truly believes youtube doesn't affect sales that much? or if at all?

The only game I can think of that truly became popular thanks to youtube was Minecraft. 

I would like to see some hard evidence that Youtube really increases a game's sales by a significant margin (not including 'official' trailers and such, talking about Lets Play, Reviews, etc etc). Until someone can show me some real data, I will still believe that this 'free advertisement' on Youtube is pure crap made by gamers on the internet (which are the people who watch game youtubers in the first place).



Nintendo and PC gamer