Prices are so freaking high on the PS store, WHY? (United Kingdom)

[SWORDF1SH]

We really need to stop using the exchange rate to compare prices. It doesn't make sense.

Exchange rate only compares the value against another currency and in no way shows the true value of your currency within your country.

For instance in 2007, £300 = $600, 2008 £300 = $420