Mobile company DeNA has high targets for its mobile games featuring iconic Nintendo IP’s. The firm told Reuters that they expect to bring in over $25 million per month with the lucrative games using Nintendo characters such as Mario and Donkey Kong. Analysts says that Nintendo will probably earn around 70 percent of proceeds from the partnership.
“We want to create games that will be played by hundreds of millions of people,” Moriyasu told Reuters in an interview. “We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.”
“We haven’t talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that.”
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