X in Japan is read as "cross", so I'm guessing it's the Nintendo Cross, which will be the fusion of their handheld and console hardware into one. Either that or, as others have said, it could be a unified account system covering/(crossing) mobile, 3DS, Wii U, and a new handheld or home console.
Upcoming Games To Get
Definite: Kirby Star Allies (Switch), Mario Tennis Aces (Switch), Fire Emblem (Switch), Yoshi (Switch), Pokemon (Switch), Kingdom Hearts 3 (PS4), Monster Hunter World (PS4)
Considering: Fe (Switch), Donkey Kong Country Tropical Freeze (Switch), The World Ends With You (Switch), Ys VIII (Switch), Street Fighter V: Arcade Edition (PS4), Kingdom Hearts 2.8 Remix (PS4), The Last Guardian (PS4), Shadow of the Colossus HD (PS4), Anthem (PS4), Shenmue 3 (PS4), WiLD (PS4)