Mummelmann said:
Price is certainly a factor in consumer electronics but this myth of the "magic mass market barrier" at 199$ is simply false. When we see some products get a large boost from reaching this particular sum; it is the price cut itself and not the number that causes the surge, not to mention the fact that there are similar examples of great boosts of cuts to much larger sums. The greatest argument is the smartphone though; they certainly do not cost 199$ but they certainly do sell to the mass market, and if anything; the market is seeking more and more towards the high-end units that cost the most. |
Acceptable, that's your opinion but I still believe it will sell really well with this pricepoint even for a longer period of time..







