Dryden on 19 June 2007
Senior marketing execs at SCEE have said that it was decided to build a brand rather than inform consumers as to the technical benefits and value of the PS3 platform. |
*cough*
"decided to build a brand rather than inform consumers"
*cough*
Whisky Tango Foxtrot?!
It has the word 'PlayStation' stamped on it, for crying out loud! Let's just go ahead and consider the brand 'built!' Now, stop wasting money on the moronic 'This is Living' Internet campaign and start telling consumers why they should buy a PS3 now, how it is such a terrific value (even at $600), and floor us with the technical benefits.
Hint: Babies bleeding from their eyes doesn't accomplish this either.
*shakes, scratches head, walks off*
Absurd.
