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Nuvendil said:
I think the bit about drawing people to consider Nintendo platforms via promotions tied to their NNID is the key. In Japan, Nintendo is everywhere, an omnipresent gaming force that literally every knows well. They are literally everywhere and that presence greatly alleviates the need for massive ad campaigns. I think this is Nintendo's way to try and gain that presence on a wider scale. It's a clever tactic and it could very easily work.

Defining this as the final gen of Nintendo though is extremely misleading; that closing is just pure sensationalism. Generations are hardware, not software, and I am 99.9% certain that Nintendo will continue the dedicated device gens as usual. This will simply be their unified account system and marketplace, likely integrated into their (sorta) standard OS moving forward. The rest of the scheme is a side benefit of the platform and the failure to gain those benefits won't mean much, certainly won't result in them burning more severely or any of that nonsense. It will be a loss, but it isn't going to drag other things down with it. It would be an "oh well" moment, like Nintendo has had numerous times before.


The final paragraph was pretty blatantly meant to be a dramaticization. Don't take it seriously. Nothing's burning.